Phil Couling

Why aren’t more marketers using ISO 8601, the international standard for date and time formats?
Everyone with a marketing role has a need to eliminate ambiguity from their communication, and this is such a simple thing to fix that I am always surprised to see highly localized and ambiguous formats for dates used in materials being [...]

Whatever your project, writing copy is hard work. Writing great copy is even harder work. While it will not help you to be more creative with your message, a handy tool called Bullfighter might help you clean up your prose.
Bullfighter works with Microsoft Word and PowerPoint and can scan your documents for occurrences of clichés [...]